The Global
Matchmaking Platform
For Agricultural Robotics
The Global
Matchmaking Platform
For Agricultural Robotics
One farm – One need – The right robot solutions.
Discover the first stops!
10 years of FIRA, multiple stops worldwide, 1 global journey, where needs, solutions, and investments meet.
Dedicated to the French market, it launches a year of global field days leading up to World FIRA 2027, featuring product launches, live demos, networking, and FIRA’s 10-year anniversary celebration.
A full day of live robot demos, direct user feedback from Spanish farmers, and insights from distributors. This stop provides a unique opportunity to discover solutions adapted to Iberian crops and farming systems.
Next events
Launch the year with a one‑day flagship that unites the agricultural robotics ecosystem. Dedicated to the French market, the Kick‑off opens a year of global field days toward World FIRA 2027, featuring product launches, live demos in real farm conditions, high‑impact media, and strategic networking as FIRA celebrates 10 years.
- Focus: Tree Fruits • Vines • Vegetables • Arable Crops.
- Primary audience: 200 to 300 qualified farmers.
- Plus: Press conference & international coverage; investors, policymakers, industry leaders.
A full day of live robot demos, direct user feedback from Spanish farmers, and insights from distributors. Hosted at the John Deere Innovation Center, this stop provides a unique opportunity to showcase solutions adapted to Iberian crops and farming systems.
John Deere’s innovation is a strong opportunity for agri-robotics and tech providers to accelerate agricultural robotics innovations directly with industry stakeholders.
GOFAR Tour 2026 at a glance
In 2026, FIRA celebrates its 10th anniversary by embarking on a global journey: the GOFAR TOUR.
The GOFAR TOUR will travel across key agricultural regions worldwide
for an entire year, bringing you closer to the people who matter most: your future business partners.
To accelerate the adoption of agricultural robotics by linking needs, solutions, and investments wherever they may be.
The GOFAR Tour will visit key markets across Europe, the USA, and Australia, bringing automation and robotics companies directly to their future customers: growers.
Each stop of the GOFAR Tour is highly targeted and carefully qualified, focusing on specific regions, crops, and markets. This approach accelerates the deployment of solutions while fostering strategic collaborations and generating valuable leads for the entire ecosystem.
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